Loom

Loom has become indispensable for agencies that want to communicate more effectively without adding more meetings to the calendar. A quick Loom video can replace a 30-minute call to walk a client through design revisions, explain a strategic recommendation, or demo a new feature. The combination of screen recording and face cam creates a personal, clear communication format that emails and documents simply can't match.

For agencies working across time zones — whether with remote team members or international clients — Loom's async nature is transformative. A designer in Berlin can record a walkthrough of their latest mockups at 4pm, and the client in New York can watch and respond during their morning. The automatic transcription means recipients can skim the content quickly or search for specific topics without watching the entire video.

The viewer analytics are a subtle but powerful feature for agencies. Knowing whether a client watched your strategy presentation — and how far they got — helps account managers follow up more effectively. Many agencies have also standardized on Loom for internal processes: onboarding new team members with recorded walkthroughs, documenting processes, and replacing weekly status meetings with async video updates that everyone can watch at their own pace.