Make

Make (formerly Integromat) has earned a loyal following among agencies that build sophisticated automations beyond simple trigger-action pairs. The visual scenario builder lets you see your entire workflow as a connected diagram, making it easier to understand and debug complex logic involving multiple branches, filters, and data transformations. For agencies that sell automation services to clients, Make's visual approach also makes it easier to present and explain workflows to non-technical stakeholders.

Where Make truly shines for agencies is cost efficiency at volume. While Zapier charges per task, Make's pricing is based on operations with generous monthly allowances, making it significantly cheaper for automations that process hundreds or thousands of records. The data transformation tools are also more powerful, handling JSON parsing, array manipulation, and complex data mapping that Zapier struggles with natively.

The trade-off compared to Zapier is a steeper learning curve and a smaller integration library. Agencies often find that junior team members can build Zapier automations independently, while Make scenarios may require someone with more technical aptitude. For agencies that offer automation as a service, this deeper capability is actually an advantage — the complexity creates value that justifies premium consulting rates. Many agencies position Make as their power tool for client-facing automation projects while using Zapier for simpler internal workflows.