Framer

Framer has quickly become the go-to website builder for design-forward agencies that want to ship beautiful marketing sites without the overhead of traditional web development. Unlike page builders that feel clunky and restrictive, Framer gives designers a canvas that feels native to how they already think — visual, component-based, and animation-first. The result is websites that look like custom builds but ship in a fraction of the time.

For agencies, Framer's sweet spot is marketing sites, landing pages, and portfolio sites where design quality is the primary differentiator. The animation engine is particularly impressive, allowing designers to create scroll-triggered effects, page transitions, and micro-interactions that would normally require a front-end developer to implement. The built-in CMS handles blog posts, team pages, and other dynamic content, so clients can update their site without agency involvement.

The trade-off is that Framer is intentionally focused on content and marketing sites — it's not the right tool for building complex web applications or e-commerce stores. Agencies often pair Framer with more robust platforms for those use cases. The per-site pricing model also means agencies need to factor hosting costs into their proposals, but for most marketing site projects, the time saved in development more than justifies the investment.