Maze

Maze has become the user testing platform of choice for design agencies that want to validate their work with real users without the time and cost overhead of traditional moderated research. By connecting directly to Figma prototypes, Maze lets agencies set up and launch usability tests in minutes rather than days — getting quantitative and qualitative feedback that turns subjective design debates into evidence-based decisions.

For agencies, the ability to test fast and present findings professionally is critical. Maze's automated analytics generate heatmaps, success rates, misclick rates, and time-on-task metrics without manual analysis. The shareable reports package these findings into client-ready formats that clearly show which design options perform better and where users struggle. This data-driven approach elevates the agency's credibility and helps justify design recommendations with evidence rather than opinions.

Compared to UserTesting, Maze is more affordable and faster to set up but limited to unmoderated testing — you won't get the depth of moderated sessions. Compared to Hotjar, Maze focuses on prototype testing before development rather than post-launch behavior analysis. For design agencies that want to integrate user testing into their regular workflow without adding a full-time researcher, Maze provides the right balance of speed, insight, and professional presentation.