Marketing & SEO for agencies
Grow your reach and optimize your presence
16 tools in this category
SEO Tools6
Moz
Comprehensive SEO software with domain authority metrics, rank tracking, site audits, and backlink analysis for data-driven marketing agencies.
Surfer SEO
AI-powered on-page SEO optimization tool — generates content briefs, scores existing pages, and provides real-time editor guidelines based on SERP analysis.
SEMrush
FeaturedAll-in-one digital marketing toolkit for SEO, PPC, content marketing, social media, and competitive research.
Screaming Frog
Desktop-based website crawler for technical SEO audits — finds broken links, analyzes page titles, checks redirects, and maps site architecture.
Ahrefs
SEO toolset for growing search traffic with backlink analysis, keyword research, site audits, and rank tracking.
Sistrix
Leading European SEO toolbox with visibility index, keyword research, SERP analysis, and competitor benchmarking — the gold standard for German SEO.
Social Media3
Later
Visual social media scheduling platform focused on Instagram, TikTok, and Pinterest — with link-in-bio, analytics, and content calendar.
Hootsuite
Social media management platform for scheduling posts, managing content, and measuring ROI across networks.
Buffer
Simple social media toolkit for publishing content, analyzing performance, and engaging with your audience.
Email Marketing3
Mailchimp
Marketing automation platform with email campaigns, audience management, landing pages, and marketing CRM.
HubSpot Marketing Hub
Inbound marketing software with blogs, SEO, social media, email, landing pages, and marketing automation.
ActiveCampaign
Marketing automation and email platform with advanced segmentation, CRM, sales automation, and 900+ integrations for full-funnel agency campaigns.
Analytics4
Google Analytics
Free web analytics service tracking website traffic, user behavior, conversions, and marketing campaign performance.
Plausible
Lightweight, privacy-friendly web analytics alternative to Google Analytics with a simple, clean dashboard.
Hotjar
Behavior analytics with heatmaps, session recordings, and user feedback surveys — essential for conversion optimization and UX insights on client sites.
Matomo
Privacy-focused web analytics platform with full GDPR compliance — can be self-hosted for complete data ownership, a Google Analytics alternative.