The PR agency toolkit — from media monitoring and outreach to crisis management, content creation, and client reporting.
Public relations agencies operate in a fast-moving landscape where timing is everything. Whether it's pitching a story to journalists, managing a crisis response, or orchestrating a product launch, PR teams need tools that enable rapid coordination and flawless execution. This stack is designed for the unique workflows of PR professionals.
Media monitoring, journalist outreach, and content distribution form the core of PR work, but the supporting infrastructure matters just as much. Project management keeps campaign timelines on track, communication tools ensure nothing falls through the cracks during time-sensitive situations, and analytics prove the value of earned media to clients.
The best PR agencies combine strategic thinking with operational excellence. The tools in this stack handle the operational side — organizing pitches, tracking coverage, managing approvals, and measuring sentiment — so your team can focus on crafting compelling narratives and building lasting media relationships.
Campaign planning, pitch tracking, and deadline management.
Arbeitsmanagement-Plattform für Teams zum Organisieren, Verfolgen und Verwalten von Projekten und Aufgaben mit Boards, Zeitleisten und Automatisierungen.
Manage complex PR campaigns with dependencies, milestones, and approval workflows across multiple clients.
Visuelles Projektmanagement nach dem Kanban-Prinzip — mit Boards, Listen und Karten organisieren Teams ihre Aufgaben intuitiv und übersichtlich.
Simple kanban boards to track press releases and pitches through drafting, approval, and distribution stages.
Team coordination and rapid client updates.
Kanalbasierte Messaging-Plattform, die Teamkommunikation mit Integrationen, Automatisierungen und Dateifreigabe vereint.
Instant team coordination during time-sensitive PR situations with channels per client and crisis response.
Führende Videokonferenz-Plattform für Meetings, Webinare und virtuelle Events mit HD-Video und Bildschirmfreigabe.
Media training sessions, client briefings, and journalist interviews all rely on solid video conferencing.
Asynchrones Video-Messaging-Tool zum Aufnehmen und Teilen schneller Videos für die Kommunikation mit Team und Kunden.
Record media briefing recaps and campaign updates that busy clients can review asynchronously.
Track media mentions, sentiment, and competitor coverage.
Kostenloser Webanalyse-Dienst zur Erfassung von Website-Traffic, Nutzerverhalten, Conversions und Marketing-Kampagnen-Performance.
Measure website traffic spikes from earned media coverage to quantify PR impact.
Draft press releases, talking points, and media kits.
All-in-One-Workspace mit Notizen, Docs, Wikis, Projektmanagement und Datenbanken in einem flexiblen, blockbasierten Editor.
Central hub for media lists, press kits, messaging documents, and campaign playbooks.
Journalist outreach and email campaign management.
Marketing-Automatisierungsplattform mit E-Mail-Kampagnen, Zielgruppenverwaltung, Landingpages und Marketing-CRM.
Distribute press releases and newsletters to journalist lists with tracking and segmentation.
Marketing-Automation und E-Mail-Marketing mit integriertem CRM — vereint Vertrieb und Marketing durch fortschrittliche Segmentierung und automatisierte Customer Journeys.
Automated follow-up sequences for journalist outreach with detailed engagement tracking.
Measure coverage impact and report results to clients.
Retainer management, invoicing, and financial tracking.
Deutsche Cloud-Buchhaltungssoftware für Freiberufler und kleine Unternehmen mit automatisierter Buchführung, Rechnungsstellung und Steuervorbereitung.
Manage retainer invoicing and expense tracking to keep the financial side of PR engagements clean.
Visuelles Finanzplanungs- und Cashflow-Management-Tool für Unternehmen mit intuitiver Board-basierter Prognose und Szenarioplanung.
Forecast cash flow across retainer clients and project-based PR campaigns.