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Full-Service Agency Stack

Everything a full-service agency needs — from strategy and creative to development, marketing, and analytics, all in one integrated stack.

21 Tools im Stack2026-03-01

The Full-Service Agency Stack

Full-service agencies promise their clients a single partner for every aspect of their digital presence — strategy, branding, web development, marketing, and ongoing optimization. Delivering on that promise requires a broad but well-integrated stack of tools that supports every department without creating information silos.

The challenge for full-service agencies isn't finding good tools — it's making them work together. When a brand strategy informs a website redesign, which launches alongside a marketing campaign, which generates data that feeds back into strategy, every team needs to be working from the same source of truth. This stack prioritizes tools that integrate well and support cross-functional collaboration.

From initial client onboarding to ongoing retainer work, these tools cover the full lifecycle of a client relationship. Project management keeps all workstreams coordinated, communication tools keep everyone aligned, and finance tools provide the visibility to keep complex multi-service engagements profitable.

Project Management

Cross-functional project coordination and resource planning.

ClickUp
ClickUpfreemium

All-in-One-Produktivitätsplattform, die mehrere Apps mit Docs, Zielen, Whiteboards und Projektmanagement ersetzt.

The most versatile project management platform, adapting to creative, dev, and marketing workflows in a single tool.

Asana
Asanafreemium

Arbeitsmanagement-Plattform für Teams zum Organisieren, Verfolgen und Verwalten von Projekten und Aufgaben mit Boards, Zeitleisten und Automatisierungen.

Cross-team portfolio views give leadership visibility into all active projects and resource allocation.

Notion
Notionfreemium

All-in-One-Workspace mit Notizen, Docs, Wikis, Projektmanagement und Datenbanken in einem flexiblen, blockbasierten Editor.

Universal workspace for wikis, client portals, SOPs, and meeting notes across every department.

Design & Creative

Brand design, web design, and visual asset creation.

Figma
Figmafreemium

Kollaboratives Interface-Design-Tool zum gemeinsamen Entwickeln von Produkten, vom Brainstorming bis zum produktionsreifen Design.

Collaborative design platform where designers, developers, and clients review and iterate on visual work.

Canva
Canvafreemium

Benutzerfreundliche Designplattform zum Erstellen von Social-Media-Grafiken, Präsentationen, Postern und anderen visuellen Inhalten.

Quick-turn design for presentations, social assets, and marketing materials that don't require full designer time.

Development

Web development, hosting, and code management.

GitHub
GitHubfreemium

Die weltweit führende Plattform für Versionskontrolle, Code-Zusammenarbeit, CI/CD und Open-Source-Entwicklung.

Code collaboration with pull requests and CI/CD for the development team's projects.

Vercel
Vercelfreemium

Frontend-Cloud-Plattform zum Bereitstellen von Webanwendungen mit Serverless Functions, Edge-Netzwerk und sofortigen Rollbacks.

Modern web hosting with preview deployments that streamline the client review process.

Marketing & Analytics

Campaign management, SEO, and performance tracking.

Google Analytics

Kostenloser Webanalyse-Dienst zur Erfassung von Website-Traffic, Nutzerverhalten, Conversions und Marketing-Kampagnen-Performance.

Track website and campaign performance across all client digital properties.

SEMrush

All-in-One-Digital-Marketing-Toolkit für SEO, PPC, Content-Marketing, Social Media und Wettbewerbsanalyse.

All-in-one marketing intelligence covering SEO, paid search, social media, and content performance.

Mailchimp
Mailchimpfreemium

Marketing-Automatisierungsplattform mit E-Mail-Kampagnen, Zielgruppenverwaltung, Landingpages und Marketing-CRM.

Email marketing platform for client campaigns with templates, automation, and audience management.

Communication

Internal collaboration and client communication.

Slack
Slackfreemium

Kanalbasierte Messaging-Plattform, die Teamkommunikation mit Integrationen, Automatisierungen und Dateifreigabe vereint.

Central communication hub with channels per client, department, and project for organized conversations.

Zoom
Zoomfreemium

Führende Videokonferenz-Plattform für Meetings, Webinare und virtuelle Events mit HD-Video und Bildschirmfreigabe.

Client meetings, team standups, and cross-department planning sessions with reliable video.

Loom
Loomfreemium

Asynchrones Video-Messaging-Tool zum Aufnehmen und Teilen schneller Videos für die Kommunikation mit Team und Kunden.

Async video updates that keep clients and distributed teams informed without scheduling meetings.

Miro
Mirofreemium

Digitales Whiteboard für kollaboratives Brainstorming, Workshops, User-Flow-Design und strategische Planung — die virtuelle Entsprechung einer Agentur-Pinnwand.

Collaborative whiteboard for strategy workshops, service design sessions, and cross-team brainstorming.

CRM & Sales

Client relationship management and business development.

Salesforce

Die weltweit führende CRM-Plattform, die Marketing, Vertrieb, Commerce und Service in einer einheitlichen Kundenplattform vereint.

Enterprise CRM for large agencies managing complex client portfolios and multi-year engagements.

Finance & Operations

Time tracking, invoicing, and financial planning.

Toggl Track
Toggl Trackfreemium

Einfaches und intuitives Zeiterfassungstool, das Teams und Freelancern hilft, abrechenbare Stunden zu erfassen und produktiver zu arbeiten.

Time tracking across all departments to measure profitability per client and service line.

Finban
Finbanfreemium

Visuelles Finanzplanungs- und Cashflow-Management-Tool für Unternehmen mit intuitiver Board-basierter Prognose und Szenarioplanung.

Agency-focused cash flow planning that aggregates revenue across all service lines and clients.

sevDesk

Deutsche Cloud-Buchhaltungssoftware für Freiberufler und kleine Unternehmen mit automatisierter Buchführung, Rechnungsstellung und Steuervorbereitung.

Automated invoicing and bookkeeping that scales with the complexity of a full-service operation.